Olli Wirén, End Use Manager of Panel trading and construction at UPM Plywood, points out that WISA plywood has become the benchmark for quality among customers.
“We are expected to be a leader in quality, and we want to continue meeting our customers’ expectations. Reliable, consistent quality means that our products always perform as expected and as documented,” Wirén explains.
When products perform as expected, construction sites save time by experiencing fewer issues.
WISA spruce products are designed to meet strict construction standards, with structural integrity at their foundation. Strong and rigid panels maintain their superior characteristics even when additional features are introduced. For example, WISA®-SpruceFR features a fire-retardant finish that enhances fire safety without compromising structural perfromance.
Continuous availability and seamless supply chain
A short and efficient supply chain adds predictability and security to customer deliveries. UPM’s vast logistical network also supports the availability and reliability of WISA product deliveries.
“Our commitment to dependable deliveries and continuous supply is based on our extensive service stock network,” Wirén says. “In most of our key markets, our service stocks keep key products available in sufficient quantities, allowing us to respond flexibly to short-term demand fluctuations.”
Customer relationships built on transparent business practices and close dialogue
UPM Plywood focuses on transparent, predictable, and reliable business practices, and building long-term customer relationships. Close dialogue with customers helps develop the market together and ensures that solutions meet both current and future needs.
Local expertise, backed by the support from UPM Plywood’s headquarters and R&D, is essential in building stronger customer relations.
“Our salespeople in our key markets not only understand the unique characteristics of the market and its operational logic, but also have strong technical competence to help customers find the best solutions for their needs,” Wirén reminds.
Developing responsibility together
“For us, responsibility goes beyond avoiding prohibited chemicals or complying with environmental standards,” Wirén states. “We want to be a partner that takes the wider society into account, offering solutions that help our customers develop their operations in a more responsible direction.”
One example is Environmental Product Declarations (EPDs), which have been issued for nearly all WISA products and were recently updated for all WISA spruce plywood products.
“For UPM Plywood, customer feedback plays a key role in monitoring how well we have managed to meet customer expectations and in continuously improving our operations,” Wirén says. Annual customer satisfaction surveys confirm that these goals are successfully achieved.
“In recent years, we have invested heavily in digital solutions. Product information is more easily available than ever through external databases and other digital platforms,” Olli Wirén adds. “This trend will be increasingly visible to our customers in the future."
